About Us
Having traits of both street and high end fashion, Itihas seeks to represent an India that is modern, whilst carrying its tradition on its back. Bridging the gap between ‘old’ and ‘new’, taking pride in all that was, and all that is yet to come, Itihas restores regard for our history and culture, aiming to have India echo in every corner of the world.
About the Founder
Elise Sadh, having had her masters completed in luxury brand management, wanted to create the perfect conduit that stirred up an all pervasive love for India and its culture. Elise founded Itihas knowing it resonates with her passions and drives her being.
Endorsing the motto "dress for it and show up", her vision is to have Indian culture echo in every corner of the world through Itihas, rendering it next to immortal.
